SMPL. is very taken.

December 17, 2008

So nm.  But still a good exercise in brand building.



December 8, 2008

I’ve been thinking about this concept.  I’m not sure if it’s more a brand I would start or a branding of myself.  Or maybe both.

SMPL (pronounced “simple”):

  • modern, clean aesthetics
  • elegant innovations and functions
  • easy to throwout, reuse, recycle materials

thur goes.

yay its over!

December 6, 2008

Another good (in my mind) project done.  I’d like to thank Bryan and Tyna for all their awesome work.

and now asking my dad for some books for christmas.  Namely “Made to Stick” and “PROCESS” PROCESS is like $45 so we’ll see if he actually gets that one. I’m also asking him for a 640GB hard drive to back up all my photos/studio projects on.  hdd’s (hard disk drives) have really come down in price.  That one is only like $70.  I can’t imagine losing all that stuff if one of my hard drives fails!

So many iterations…

December 3, 2008

This project has been so cyclical. First we were cutting boxes and taping them together for sketch models. Then we put the design in illustrator and started laser cutting it out. After we assembled the box, we would test it… then make a series of, usually, small changes, and do it all over. I think we have 4 hand-cut boxes, and maybe 6 laser cut boxes. Factor in all the waiting around for a laser cutter to free up this time of the semester and you can image the extensive amount of time and testing that has been going into this. By far the most iterative, and tested project I have done yet. It is wonderful to see the effects of the changes that are made. They are often very obvious and even the slightest changes can make a huge difference.